The Founding Vision, Built in Full
Every idea from the founding pitch is live: open calls anyone can answer, portfolios anyone can build, casting alerts every Monday and two ways in, both free.
What It Is
A Casting Floor for New York
An open casting board, a talent directory and a credited archive in one place, with a studio that casts and crews its commissioned shoots from the same floor.
The Problem
Talent Was Overlooked, and Nowhere Was Friendly to Start
Young creatives in the city had nowhere to begin: the big boards bury you and the agencies never call back. Brands had no plain way to post a call and find them.
What Makes It Exceptional
Four Things Done Properly
Open Calls, Free to Post
Brands post castings for nothing, and anyone can find a call and apply from their phone.
Every Crew Credited
The Book keeps every editorial and campaign, with everyone who made it named.
One Floor, One Studio
Commissioned shoots are directed, cast and crewed from the same floor that finds the talent.
Built for the Phone
Most of the floor finds work between other things, so every call, profile and project is made for a phone first.
Across the Site
Have Something Like This in Mind?
Tell us what you are building, and we will come back with a plan and a price.