Shop the Look It Walked In
All sixteen looks in running order, each with its scripture line and the pieces it wore.
AlphaStorefront for a Fashion Label
LIGHT
In Alpha · Not Public Yet
What It Is
The Shop, Built Around the Show
The storefront for LIGHT, the faith-led streetwear label, built around its first solo show at New York Fashion Week. It runs on the label's own Shopify store, with live stock and Shopify's checkout.
The Problem
A Stock Theme Said Nothing About the Brand
LIGHT sold through a standard Shopify theme, a centred logo over generic product grids, with nothing of the brand behind the clothes: the runway, the faith and the scripture behind each look.
What Makes It Exceptional
Four Things Done Properly
The Photo Carries Through
Open a piece and its photo glides from the shop into the product page; filter the shop and the grid rearranges in place.
Live From Shopify
Products, prices and stock come live from Shopify, and the bag checks out through Shopify's own checkout.
Scarcity, Stated Plainly
One-of-ones and pre-releases are labelled from live stock, never with invented urgency.
Straight From Instagram
Most visitors arrive on a phone right after a drop or a runway post, so the size and the bag are always one step away.
Across the Site
Have Something Like This in Mind?
Tell us what you are building, and we will come back with a plan and a price.